Online directories have been helping businesses in Ottawa since the early 1990’s. Some of theses top ranking business directories get over 200,000 unique visitors every month, attracting tourists and residents in the Ottawa region. When it comes to online marketing and advertising it is important that you list your business with top ranking online business directories. Theses directories drive track able leads everyday to hundreds of businesses around the city, they have even become a must have for many Ottawa businesses. If Google recommends an online business directory for the products and services your business provides, it is important to be listed on their website. Learn how small to medium sized businesses are taking advantage of active online advertising in the Ottawa market.
As more people use the internet more and more businesses in Ottawa are looking to actively advertise online and they are doing so through online business directories. First you need to find out which online directory is best for your business. The way you do that is to see who naturally shows up #1 in Google when searching for the product and/or services you provide. Over 75% of people using the internet us the Google search engine and it’s important for your business to be found if they don’t know your name.
As an example, is your business being found when some searches for Ottawa restaurants or Ottawa furniture stores or Ottawa dentists or Ottawa clothing stores or Ottawa lawyers. If your business is not visible on the first page of Google in your industry it needs to be. A good Ottawa business directory is able to capture those leads for you because they already have the rankings on Google. A directory with effective search engine optimization is able to connect your business to people actually looking for your type of business. Some are even able to create new categories targeting a new type of customer. This is because Google is recommending their website and they intern recommend business listed in the directory.
There are two ways to get exposure; one is having your business listed under particular categories which are highly ranked on Google. Two is to have your business branded with targeted banners where people are able to link directly to your website. Effective online advertising through different online directories is working for many Ottawa businesses and it can work for you too, just follow my steps and you will be able to capture your targeted audience all year round.
Cory Zufelt is a full time expert and marketer in Ontario, Canada. To learn more you may contact him directly at cory@ottawakiosk.com
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