Tuesday, April 28, 2009

3 Legitimate Reasons For Getting An Immediate Product Refund

Therefore today that your finally decided to purchase that product and can not wait to try it out, you need to know that this is anything but what you expected. Don't worry about it, you still have a chance to get your money back with the following tips for obtaining a product refund instantly.

1. Wrong advertizement

"Get 10.000 hits to your internet site in 24 hours". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you apply the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such wrong advertising by telling in the fine print that these results can not be guaranteed. 

2. Product out-of-date

Believe it or not, but I've seen products that were advertised and still happily took the money out of the customers' pockets but were totally outdated or did not work anymore. I once bought a product that could not be downloaded any longer but still had the sales page up and working, it even exposed the current date pointing the end of a special advancement. Every attempt to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.


3. Usability

Not every software is as user-friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complex software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling had rather easier. If you've read and watched all tutorials and still cannot manage to use the product, then state this to the creator and you should get that refund.
If you've contacted the product creator and still were not able to get a refund despite some legitimate and acceptable reasons, not all hope is gone. Most marketplaces offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a vendor like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 60 days).

It is always advised to clearly state the reason for your product return and to keep a friendly communication style. Even if the product is not worth a single penny it doesn't make things easier when you insult the creator. Try to show that you've really trying to use the product in an good way, maybe attach some screenshots, include suggestions what could be better, etc. The product creator might loose you as a customer but still can gain from your experience and will most of the time happily give you the refund.

Whatever you do, please be fair.Its not just right to purchase a product and you will request a refund to get your money back, but continue to use the product. Most market places (Clickbank, PayDotCom) tolerate 2 or even more refunds, but after that you might not be able to purchase anything again through the specific company.



Order Letter Internet Marketing Techniques And RSS Feed Directory

Friday, April 3, 2009

Real Estate Marketing for the “You” Generation

Are you working in the real estate industry? Are you a real estate agent, mortgage consultant, builder, real estate broker, appraiser, construction worker, etc?

The Internet is the wave of the future. You can no longer sell homes without at least some sort of internet presence.

According to Harris Polls....over 70% of people in the world use the Internet.

The Internet is the most trusted source for purchases and this includes houses.

Chances are...you already have some sort of Internet presence on the web. You may have gone with a real estate web site design company for your design. You may think your design is ok. Is it really?

That is the first thing prospective clients see when they click on a link to your web site. If they don't like the design then they leave. The web site design company may even make templates that you can use. However, did you know that you aren't the only one using the same exact template?

I have gone to enough real estate sites to realize that these companies are making a lot of money by cloning your site. People that are buying homes aren't going to want to see a clone site. In fact, many may not even realize it is a clone site. They click on your link and leave as soon as they see the design, not even realizing that your site is different.

These sites contain the same articles, same look, same design, etc. They are based on image marketing. Image marketing isn't going to fly on the Internet. It just doesn't work anymore.

You are probably wondering what image marketing is. In the early 1980's real estate agents realized how successful image marketing was. Back then they used catchy slogans (such as #1 in sales), told you everything they had that other agents didn't, and used images (including their faces), to win you over so you’d choose them as your agent.

Since the 1980's people have gotten wiser. They no longer care what you have, what your credentials are, or that you are “#1 in sales”. Did you know nearly every agent in your area claims to be #1 in sales? How do you know? You can't track other agents sales since they all work on commission.

So what can you do? Stop using the words “ME ME ME” and start using the word "YOU!"

Let them know exactly what you have to offer them. List what you can do for them. There are numerous ways you can do this without compromising your job and your commission.

Offer them FREE informative articles.

Did you know that I went to a real estate agent’s site and they wanted me to put in my phone number and email just so I could read their free article? Doesn’t this seem a little odd to you? I don’t even have to mention the kind of spam I received once I did put in my email. I was contacted daily with statistics (that seemed to be made up), information, and a bunch of updates on the agent’s web site progression. I don’t care how many sales he had in August. I just wanted to read his article on Moving when you Have Pets.

This is the number one way to LOSE clients not gain them. No one wants to be nagged incessantly to buy or sell their home. Buying and selling a home is one of the BIGGEST processes a person will go through. They can lose or gain money in the end, and choosing the wrong agent isn’t something they want to do.

So, don’t let them choose the wrong agent. Offer them buyer, seller, investment, and even FSBO articles. Why FSBO’s? If you are so willing to offer information on how a client can sell a home on their own then you really must care about your clients. You won’t be getting anything in return for FSBO articles…or will you?

Did you know that over 90% of home sellers that start out as FSBO’s end up going with an agent? They do not get results, don’t understand the process well enough, or it simply is too much work for them to handle. They may not have the time to put in to selling the home on their own. When choosing an agent they are going to remember the person who was so willing to help them out, by offering advice and information. They are going to remember you!

Give them in-depth information on the area you serve.

Did you know that one of the biggest complaints home buyers have is not enough information on the cities, towns, and communities in your area? You need to do more than just list a link to the URL for each community page. Have a history, demographics (such as income level, number of residents), school information, and businesses listed about each city and town you serve. You may even want to include pictures, small maps, and anything else you can think of to make the page really stand out.

You are offering something very few real estate agents even consider offering. The prospective clients will have a much better understanding of the area, and can decide where they want to move, and what they can afford.

Community pages usually list hospitals, businesses, restaurants, sporting facilities, and recreational opportunities for your area. You may even want to list important community events such as festivals, fairs, and holiday celebrations. This will definitely be helpful to current residents and prospective residents.

Your time and effort will pay off in the end. The buyer is going to want to go with the person that offers the most information on the area they are moving. Why not let this person be you?

Offer free calculators.

If you are a mortgage consultant why not offer free calculators on your site so your clients can see what kind of loan they may be eligible for? The calculators may have different requirements and can give them a basis to go off of before they contact you to assist them through the mortgage process.

Blogs and Forums

You may want to have your own web blog and forums on your site. The search engines place these two things very high if there is content on them that is relevant to your site topic. You can write articles or post other real estate articles on your blog. Forums not only give you a place to post articles, they also give you a visible way to interact with clients (prospective and current) in a public setting. You can answer questions and it is a very humanizing thing. People will see you less and less as the elusive agent they know only enough about through your web site. They will see you as a well informed, caring individual.

Once they realize that you are in fact a human (much like they are!) and not just a concept in their mind they are going to be more willing to trust you with the sale of their home, their mortgage, and/or choose you to build their home.

Team up with a Local Group

People looking to buy a home are more likely to work with a team (or network) then a solitary individual. If you are an agent you probably work with the same inspector, appraiser, or loan specialist. Why not become a team? You can refer clients to one another and create a network of clients. You also get your name out there because you aren’t the only one working for you…your team is promoting your business, as well.

There are many other things you can do to increase your visibility on the Internet and increase your profits. You just need to remember that the client always comes first. When you do this, you are sure to win over clients every time!

For more information on how to promote your real estate web site, the importance of real estate web site design, SEO, linking, and more email me at dominick@domashdesigns.com or go through the contact form at my web site http://www.domashdesigns.com.

(This article can be replicated so long as a link back to my site is added, and proper credit is given. Thanks in advance.)











About The Author




Dominick Evans is the Head Designer for DomAsh Designs a web site design company that specializes in web site design, promotion, internet marketing, virtual assistance, and writing services for business professionals. DomAsh Designs specializes in work for Real Estate Agents, Brokers, Mortgage Specialists, entertainment web sites, retail, pop culture sites, and the computer industry. A new division of DomAsh Designs is going to start offering family based web design within the new year. All work is copyright to Dominick Evans - www.domashdesigns.com

dominick@domashdesigns.com


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